This can be used for any additional content. Can be categorized so that people can find what they are looking for more easily.
Research indicates that “blogging” is the best way to keep adding fresh content to your website to engage customers and clients. It is also shown to improve Google search results which is very important when it comes to finding your business.
Once I am familiar with your business, I can assist you with ideas on what to write about.
Sales/specials?
Do you offer sales or have special offers? A blog is a great way to advertise these.
Tips & Tricks?
Do you know of anything that would help your customers/clients? For example, if you sell widgets that need to be installed how would you install it? If directions come in the package are there any tips you can offer that are not in the directions that would help? These are good things to put in your blog.
You can even embed a Youtube link in your post.